Ever since I released marker.js I’ve been getting support requests from people trying to use it for use cases it wasn’t created for. One such recurring scenario was developers trying to retrofit marker.js into being some sort of diagram editor. While I always discouraged people from trying to force image…

This is the final part of the AdDuplex (2011–2023) story. AdDuplex was the widest ad network for Windows apps. You can read this part in isolation or start at the beginning. I tried so hard and got so far But in the end, it doesn’t even matter. — American folklore. …

This is part 6 of the AdDuplex (2011–2023) story. AdDuplex was the widest ad network for Windows apps. You can read this part in isolation or start at the beginning. With the business growing in a linear fashion and all our “traditional” attempts of increasing the velocity failing, we needed…

This is part 5 of the AdDuplex (2011–2023) story. AdDuplex was the widest ad network for Windows apps. You can read this part in isolation or start at the beginning. It is common for everyone to congratulate founders on raising capital. While it’s an important milestone it is not a…

This is part 4 of the AdDuplex (2011 — 2023) story. AdDuplex was the widest ad network for Windows apps. You can read this part in isolation or start at the beginning. In this part I want to switch from the purely chronological narrative driven format of the earlier parts…

I’m in the process of cancelling services as part of the winding down of AdDuplex. Most of it went well, but then there’s Slack… We’ve been using Slack for 10+ years and paying for the Pro plan for most of it. Even when Teams came out and as an Office…

This is part 3 of my attempt at analyzing my experience building AdDuplex (2011–2023). AdDuplex was the widest ad network on Windows. You can find the genesis story in the first part and forming a company around it in the second. By early 2012 I had the company established, first…

This is the second part of my attempt to review the events in life of my most significant attempt to build a by-the-book startup and distill some lessons learned. The first part is here. By mid-2011 AdDuplex has seen initial success and recognition in the developer community and the overall…

The last functional parts of AdDuplex just went down marking the end of a big chapter of my life. Now that I think of it, AdDuplex was my longest held job so far and quite possibly ever. It would make total sense to analyze what went right and what went…